April 18, 2014

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“Coolness”

Vehicles tell much about people and the economy at a particular time. When the economy is good, people prefer luxury cars with class. Gas mileage and payments are the least of a person’s worry. However, when times get a little rough, one can see a strong sway back to the smaller economy cars. One might conclude that a person with a lot of money, who prefers an economy car or a car with no chrome, air conditioning, or padded seats, to be one who is extremely conservative or even “tight.” On the other hand, a person of low means who purchases a fancy luxury car or a powerful sports vehicle, may fit the stereotype of one who is living “beyond his means” or else is trying “to keep up with the Joneses.” These are only generalizations, but some truth can be seen in them.